Updated 12 July, photos added
Geneva, Switzerland (GenevaLunch) - Edipresse, which owns most of the major newspapers in the Lake Geneva region and has a part in some of the radio stations, said Thursday evening at a conference in Geneva that it will soon be giving public radio WRS radio listeners in the region "another choice" when it begins broadcasting regularly on Radio Cité. The content will come from Swisster, the online English site that the media group created in March and which replaced the English Corner, a few web paragraphs in English, produced for years by the Tribune de Geneve. Swisster carries news items and information for expatriates.
Photo, top, by Catherine Nelson-Pollard: visitors to the 2007 Leman Expat Fair: English-speakers in the region are perceived as a new market by many Swiss companies. Expat Expo in Geneva also has a large number of companies lined up to sell their services and products to this population.
The announcement was made during a sales pitch about Swisster by Patrick Aebischer, president of EPFL, and Edipresse executives, to a group of regional business people at Procter & Gamble in Geneva.
EPFL's students, 40% of whom are international, and the polytechnic institute's international faculty and visiting researchers, are an increasingly popular target market for many English-language businesses, social networks and web sites in the region.
Radio Cité is a non-profit station in Geneva that has had financial difficulties for several years. It recently found an additional CHF1-2 million a year through Viviane de Witt's Foundation des Chênes, created in 2006, and it has now applied for a Geneva FM radio concession, or license, that will be awarded in autumn by Ofcom, the federal communications office. It is one of two stations applying for the license: the other is Radio Meyrin.
Radio Cité's application, with the detailed descriptions required by Ofcom of what it offers listeners, makes no mention of English. Edipresse, in announcing Thursday evening its new radio role, provided no details of the financial arrangement.
Photo: the news team at WRS in Geneva, December 2007
When WRG evolved into WRS, or World Radio Switzerland, a public station, in November 2007, it left no commercial radio in English in the area. WRS has a national vocation, with federal funding through SSR, Swiss Public. It is broadcast nationally only on DAB, which requires a DAB radio and at this level the station still has a limited following. It is picked up in much of the Lake Geneva region on FM radio, which is how listeners in the Lake Geneva region listened to WRG, and WRS has maintained that strong link.
Image, courtesy of Ofcom: "Arc lémanique" license area. Click on image to enlarge.
Lac Léman is another group bidding for a radio license, with a mission to broadcast in English. The would-be commercial station is based in Nyon and is applying for an "Arc lémanique" license that extends from just outside Geneva to Neuchatel. It is
one of six groups vying for four of these licenses, to be awarded in autumn.
It is owned by Hugh Quennec, Swiss and Canadian financier and owner of the Geneva Servette ice hockey team. The would-be station shows a CHF1.8 million budget for its first year, that will nearly double by the third, in its application documents registered with Ofcam. The second name on the request is that of Isabelle Cornut, to whom WRG outsourced its advertising sales.
While the radio war for English listeners builds, the number of English sites that provide services or information also appears be growing in the region. One of the newcomers is the Geneva Community - which rose from the ashes of WRG, created by a community group that owned 2% of the former commercial radio station. The new non-profit group provides a service to local businesses, allowing members to post events, products and services.
EPFL's president, Patrick Aebischer, pulled in a crowd for the Thursday evening talk at P&G, on Swiss innovation and the role of multinationals. He noted, in introducing Swisster at the end, that the federal polytechnic institute had "helped finance" the Edipresse English-language commercial venture. Swisster's business model is bulk corporate subscriptions, with companies offering the product to their employees. He referred to it as the "first Swiss online daily in English."
Ed. note: Aebischer's misunderstanding can only be explained by an oversight on the part of the journalists at Swisster, since Edipresse has worked in the past with GenevaLunch. GenevaLunch, available since 2006, is the first Swiss online daily in English, and it now plays a significant role in the international community as one of the most-visited sites in English in the region.